Thursday, November 4, 2010

Key note address for Dhanbad seminar.

Key note address for Dhanbad seminar.
Friends, the havoc played by global warming is quite visible. It is bringing erratic changes in climate, making glaciers to melt at a higher speed – thus creating dangers of more floods, bringing Tsunami and so on.. Last year the temperature of some cities went up to 47 degrees C and in the coming years it is expected to rise further. We have to think as to what kind of climate or more importantly, what kind of plannet we are going to leave for our children and grandchildren.
We have all read very fondly a story in our school days. The story of a person who finds a goose which lays one golden egg every day thus making him rich every day surely but slowly. Then he becomes greedy and kills the goose in the hope of taking out all the golden eggs in one go so as to become very rich instantly. But when he cuts the stomach of the geese, there were no eggs.
We all enjoyed reading about the fate of that foolhardy person and said "well -- he deserved the result of his greed." Are we not in the race of committing the same cardinal mistake today?
Let us look at the ways we are irrepairably destroying our environment only to achieve "accelarated growth". Wanton unplanned urbanization which results necessarily from putting agriculture on back foot and heavily promoting industry in preference to agriculture, also leads to excessive fuel consumption for which we are exploiting the subsoil fuel reserves at a faster and still faster rate. For supporting city life we are destroying our green cover. Worse we are cutting and killing our hills, thus destroying an ecosystem which sustains the long-living trees that are required for balancing the seasons and bring timely rains. The silt flowing from these cut-hills will submerge all the river valley life-cycles in coming years. So it is not just the melting of glaciers we are facing but vanishing of our hills to. And I have not yet mentioned the amount of trapped carbon dioxide released by the vergin soils that are cumming up-surface from these devastated hills.
We have all been taught in last 300 years after industrial revolution that growth of industrial sector is a measure of development. Consumption of energy per capita is the measure of development. Possesing more and more arsenals is a sign of strenth. We have accepted these premises and do not question them. We do not ask what will be the final outcome of this wanton "greed for golden eggs". We have industrial effluents spoiling our water sources in the name of higher production -- higher GDP. But the result is snatching away and depleting natural resources from poor whose consumption requirements were lower by those people whose "industrial sustainability" depends on accelerated consumption besides leading necessarily to wastage, which is justified in the name of value addition. To give an example just look at this picture which we have forgotten with our current life-style. The picture is that a milled cloth takes about 80 liters of water for production of 1 meter of cloth while a handspun-handloom cloth does not need water at all. This is not to say that we do not need industrial large scale production but only to suggest thatif there is another technically available alternative then allowing both to coexist may be a good developmental model which we should always be open to try.
coming back to the question of jatropha and biodiesel it has been said many time that this is a green fuel and giving subsidy for it so that a good industry grows around it is a very worthwhile proposition. Govt of India in their royal style of more and more subdivision of business and work among ministers has come to a stage where any decision on promotion of green diesel cannot be taken without several departments consenting. We have ministry of petroleum, agriculture, rural development, industry, sc and technology, environment and finance which are the necessarily involved ministries and thee is no mechanism under which they can have continuous dialogue till the whole issue is discussed threadbare and a solution is obtained. The ministry of agriculture has to decide on plantation and seed collection policies as well as support price for the seeds. Agricultural research is needed in many areas. Industrial set up is necessary for ensuring oil extraction and esterification. This further requires a proper policy for industrial incentives, tax moratorim and ensuring continuous supply chain as well as market chain. There will be issues of sales tax, octroi too. In absense of a proper market chain, there will be batch-wise production of green diesel which will be unnecessarily costlier and economically unviable. If CDM benefits are to be obtained, support of ministry of environment is also a must.
I am reminded that once a mail was received by a producer of biodiesel who had just then converted his otherwise idle machinery into an esterification plant and had produced and stored about 4000 tonnes of biodiesel. When he received a querry for a ship-full of biodiesel he claimed inability. This was an occassion for setting up a productio-cumcoordination program. For this a SPV must be created with the lead of petroleum ministry. As a first step the ministry took the lead for declaring a purchase policy but it was not sustained. The committee of ministers has not met on the issue for a long time, largely because the govt has no coordination mechanism at the level of secretaries.
From bio-diesel let us look at a slightly different picture namely the bio-fuel. Indeed before the discovery of crude oil and the invention of current electricity the human race was using bio-fuel namely wood. But we are talking of a much more efficient and cleaner use of wood as a fuel. We are talking of burning finely-cut wood pieces in low-oxygen environment and the hot gases so generated to be used alongwith diesel in a diesel engine to generate electricity which can be used at source to pump water or to provide street lighting. Depending on scale their can be many more such uses the whole idea being to use the fuel wood much more efficiently. The babool tree which is all-too wellknown is very suitable for this purpose.
All this is not to say that we do not need bulk production, or that we do not need big industries. All I am trying to impress is that unless we are going for massive decentralisation and encouraging the use of energy at the source itself, we are wasting too much as transport losses which we cannot afford any more. Hence all methods of decentralised energy production must be examined, encouraged and put in practise, so as to maintain or improve our energy-availability pattern and yet prevent the damage to environment. Today we are looking for such greener models. Jay Hind.----------------XXX-------------------------

Thursday, April 29, 2010

use of bio-diesel


Financial Daily from THE HINDU group of publications
Thursday, Aug 18, 2005
Industry & Economy - Non-conventional Energy


Petroleum Ministry wants OMCs to pay Rs 25 a litre for bio-diesel
Our Bureau

Mr S.C. Tripathi (left), Union Petroleum Secretary; Ms Leena Mehendale, Executive Director of the Petroleum Conservation Research Association; and Dr Kirit S. Parikh, Member (Energy), Planning Commission, at the inauguration of Bio-diesel Credit Bank in New Delhi on Wednesday. — Kamal Narang
New Delhi , Aug. 17

THE Petroleum Secretary, Mr S.C. Tripathi, today said that the Petroleum Ministry would like the oil marketing companies (OMCs) to increase the price offered by them to purchase bio-diesel from entrepreneurs for blending with diesel. At a recent meeting with the Ministry, the marketing heads of the OMCs, which have offered to set up 20 depots across the country, have offered a price of Rs 23 per litre.

"While the OMCs have suggested a price of Rs 23 per litre for bio-diesel, we are recommending Rs 25 per litre to provide an incentive to entrepreneurs," he said.

Of these 20 depots, 10 are to be set up by IOC and five each by BPCL and HPCL.

The Secretary also indicated that the Oil Industry Development Board (OIDB) could offer to share 50 per cent of the funds for the projects to be set up by the OMCs.

Speaking at the launch of the Bio-diesel Credit Bank of Petroleum Conservation Research Association (PCRA), the Secretary said that to meet India's oil demand, which is expected to touch 274 million tonnes by 2005, there is a need to tap other sources of energy.

The use of bio-diesel, produced from non-edible oilseeds such as jatropha, for blending with diesel, produced from crude oil, is expected to bring down the volume of imports at a time when global oil prices have touched $66 per barrel.

Diesel usage constitutes over 40 per cent of India's annual consumption of about 120 million tonnes of crude oil, over 70 per cent of which is imported.

Further, to ensure quality procurement, the OMCs will set up laboratories alongside the collection centres to test the quality of bio-diesel being supplied.

Outlining the advantages of setting up the Bio-diesel Credit Bank, the Secretary said that it would provide all relevant information - right from people engaged in the cultivation of non-edible oil seeds to those engaged in collection and processing of bio-diesel to the desired quality of bio-diesel.

Speaking at the function, Dr Kirit S. Parikh, said that once the Bio-diesel Credit Bank is equipped with the desired information, PCRA could submit a clean development mechanism project under the Kyoto Protocol to earn certified emission reduction units (CERs).

These CERs can be traded in exchange for money, which ultimately would be shared by the account holders.
Financial Daily from THE HINDU group of publications
Thursday, Aug 18, 2005
Industry & Economy - Non-conventional Energy

Petroleum Ministry wants OMCs to pay Rs 25 a litre for bio-diesel
Our Bureau


Mr S.C. Tripathi (left), Union Petroleum Secretary; Ms Leena Mehendale, Executive Director of the Petroleum Conservation Research Association; and Dr Kirit S. Parikh, Member (Energy), Planning Commission, at the inauguration of Bio-diesel Credit Bank in New Delhi on Wednesday. — Kamal Narang

New Delhi , Aug. 17

THE Petroleum Secretary, Mr S.C. Tripathi, today said that the Petroleum Ministry would like the oil marketing companies (OMCs) to increase the price offered by them to purchase bio-diesel from entrepreneurs for blending with diesel. At a recent meeting with the Ministry, the marketing heads of the OMCs, which have offered to set up 20 depots across the country, have offered a price of Rs 23 per litre.

"While the OMCs have suggested a price of Rs 23 per litre for bio-diesel, we are recommending Rs 25 per litre to provide an incentive to entrepreneurs," he said.

Of these 20 depots, 10 are to be set up by IOC and five each by BPCL and HPCL.

The Secretary also indicated that the Oil Industry Development Board (OIDB) could offer to share 50 per cent of the funds for the projects to be set up by the OMCs.

Speaking at the launch of the Bio-diesel Credit Bank of Petroleum Conservation Research Association (PCRA), the Secretary said that to meet India's oil demand, which is expected to touch 274 million tonnes by 2005, there is a need to tap other sources of energy.

The use of bio-diesel, produced from non-edible oilseeds such as jatropha, for blending with diesel, produced from crude oil, is expected to bring down the volume of imports at a time when global oil prices have touched $66 per barrel.

Diesel usage constitutes over 40 per cent of India's annual consumption of about 120 million tonnes of crude oil, over 70 per cent of which is imported.

Further, to ensure quality procurement, the OMCs will set up laboratories alongside the collection centres to test the quality of bio-diesel being supplied.

Outlining the advantages of setting up the Bio-diesel Credit Bank, the Secretary said that it would provide all relevant information - right from people engaged in the cultivation of non-edible oil seeds to those engaged in collection and processing of bio-diesel to the desired quality of bio-diesel.

Speaking at the function, Dr Kirit S. Parikh, said that once the Bio-diesel Credit Bank is equipped with the desired information, PCRA could submit a clean development mechanism project under the Kyoto Protocol to earn certified emission reduction units (CERs).

These CERs can be traded in exchange for money, which ultimately would be shared by the account holders.

Saturday, October 10, 2009

biodiesel biomass conferences

Biodiesel
Delhi (Me, Min, Tripathy,......)
Dhanbad
Nashik
Anand
Guwahati
Hyderabad (Me, APJ, AKG,.............)
Lucknow (X, .................)
Chennai
Banglore
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1) IASRD sent Jatropha plantation proposal to Western Railway for allotment of land alongwith railway track in Mathura-Bharatpur and Kota-Ratlam Segments -- Chief engineer Western Railway, Mr. R.P. Saxena. A DRAFT AGREEMENT was also sent.9 jun 07.
2) Anand Agricultural University had one full day Seminar on Promotion of Biodiesel. VC - MC Varshneya. Date -- August 18, 2007The Univ has substantial Contribution to the development of biodiesel in India, particularly,
the Processing of jatropha for production of biodiesel and jatropha
Plantation. The processing plant indigenously developed by the university
Was inaugurated by H. E. The President of India, Dr A.P.J. Abdul Kalam.

-------------------------------------------------------------------------------------------------------
---------- Forwarded message ----------
From: Institute of Applied Systems & Rural Development, New Delhi
<iasrd9@gmail.com>
Date: Sat, May 31, 2008 at 5:27 AM
Subject: RE: Foreward for forthcoming 2nd Compendium of Seminar proceedings
To: leena.mehendale@gmail.com


Respected Madam,

This has reference to the telecom our Dr. K.D. Gupta, Chairman, IASRD
had with you the other day in connection with writing of Foreward for
the forth coming publication of 2nd Compendium of the proceedings of
the  three Seminars organized by IASRD on the subject of Promotion of
Bio-Diesel/Fuel for Sustainable Growth at Nashik (Maharashtra) , Anand
(Gujarat) and at Lucknow (U.P) , I have the pleasure of enclosing a
copy of the Programme Schedule of 4th "Seminar on Bio-Fuel for
Sustainable Growth" held at Lucknow.on 4th February 2008 for your kind
perusal & n/a.  In case any further details are required, I shall be
happy to email/send immediately on hearing from you.

Thanks and with warm  regards,

Arjun Kumar
Directors


-------------------------------------------------------------------------------------------
---------- Forwarded message ----------
From: savita gokhale <savitag2000@yahoo.co.in>
To: leena mehemndale <leenameh@yahoo.com>
Date: Sat, 9 Dec 2006 13:40:00 +0000 (GMT)
Subject: Lonarwadi,
Dear Leena,

We at Earth Caare Foundation are very happy to inform you that The 1st
biomass based gassifier unit in Maharashtra  has been installed at the
hamlet Lonarwadi ( WALEKHINDI), in Taluka JAT, Dist SANGALI.

Now the power is being generated. We want the village to do what is
called load development. If the villagers decide to set up a dairy and
use the electicity to run a milk chilling plant then, this will be the
development in the right direction.

Would be happy to be guided by you in this regard,
Savita Gokhale

Secretary,
Earth Caare Foundation
CI/ 43, Bapa Nagar
New Delhi 110003
Tel: +91 11 23782991

leena mehendale leena.mehendale@gmail.com

27/1/08
savita
His favorite theme was biomass. Does it mean he can expand on his ideas?
I recently visited Mr Karve of ARTI in pune. They have developed a
technique for low oxygen burning of bio mass to get coal powder which
they convert into KANDI. Any interest?
--------------------------------------------------------------------------------------








Monday, September 28, 2009

utilization of Bio-Gas from solid waste -- needs editing

Concept Note

This concept note is to discuss some technicalities and implementation problems in respect of utilization of Bio-Gas generated from solid waste.

Background :- As per the provisions of Solid Waste Management Act, 2000, it is binding on the Municipal Authorities to make necessary arrangements for proper scientific disposal of the solid waste generated and collected in the Municipal area. Bio digestion is one available technique in such disposal. BARC and some other institutions have been working on various aspects involved in the construction of a proper size digester. Today’s picture in Maharashtra is that BARC has experimented at 49 sites throughout Maharashtra and out of these 49 sites on 18 sites captive consumption of the Bio-Gas so generated was made possible either for domestic kitchen or else. (e.g. Ashram Shala of Rahata Municipality or for pumping operations etc.). However on 31 sites no such consumption of Bio-Gas has been worked out and the biogas is flared up. Total estimated amount of flared gas would be 180 Kg/per day.

Thus Bio-Gas is being burnt at the production sites itself. This is a huge wastage of costly fuel. It also creates continuous high temperature and heat in surrounding region which leads to high level of environmental pollution.
…2/-
- 2 -
Technological possibilities - There are 3 possible solutions to above said problem out of which first two require technological intervention-
A. Generation of Electricity
B. Ballooning the gas and selling it at a different location
C. Creating opportunities for local (in-situ) consumption of the gas.
A. Generation of Electricity – Generation of electricity from Bio Gas is a cost effective and clean process. However if the electricity so generated has to be transmitted for the purpose of putting it into remotely located grid then the cost involved is high. Although estimates are available to predict as to how much power will be generated at each place of gas production, not much study has been done to estimate the cost of transmitting this power to the nearest Grid. This will vary from location to location. It is necessary to give the responsibility of this study to some dedicated agency working in this field. Alternatively if the power so generated can find some local captive use for domestic or commercial operations e.g. for lighting at the Kachara Dumping Site or pumping, then the cost economies will remain viable, but still needs to be studied. Data collection is recommended for this.

…3/-


- 3 -

B. Ballooning the gas – Special rubber balloons are available in which bio-gas can be filled without too much technical difficulty. The balloon material is not yet leak-proof for methane gas. Normally the entire gas can leak out in 70-80 hours. Leakage of this methane gas is harmful to the environment. If the gas can be utilised quickly in 4-6 hours then the damage due to leakage is negligible. Such a quick consumption of the balloon gas is possible in hotel etc. However, it will involve some initial experimentation regarding the proper mode of transportation and proper mode of storage at the place of utilisation. Perhaps some platform may have to be erected at the site of utilisation as well as on the transportation vehicle so that the balloon remains safely anchored. The gas filled balloons can also be utilised by farmers needing pumping of water.
In both these situations the concern Municipal authorities will need to give permissions for utilisation of Bio gas by such outsider agencies which undertakes to balloon the gas and find customers and market for the gas. Municipal authorities will also have to take precautions for ensuring the proper care during transportation and actual utilisation of the gas within 4 to 6 hours.
…4/-


- 4 -

Vide this office letter dated 20th May 2008 YASHADA has been requested to organise a workshop to discuss this entire issue. This concept note is meant for initiating the discussion on the technological aspect. Another concept note regarding involvement of rag pickers for the purpose of turning them from workers to entrepreneurs will be sent separately.
***

Saturday, June 6, 2009

tsunami affected children in Andman Nikobar

tsunami affected children in Andman Nikobar, need study material for board exam
Friday, January 21, 2005 12:29 PM
From:
"leena mehendale"
View contact details
To:
delhimarathi@yahoogroups.com
Dear Sir,
You may be aware that thousands of tsunami affected
children in Andman Nikobar are concerned about their
forth coming board exams in march for which they have
no study material.
They follow CBSE syllabus and the exam language is
Hindi or English.
We have created a web utility on our website i.e,
http://www.pcra.org
to facilitate students / teachers of X th and
XIIth class for sending us study material for Xth and
XIIth class which will be compiled and
uploaded in our website. From this web utility, the
Tsunami affected students who have lost their study
materials can download the contents and utilise
it for their Xth or XII th board examinations.

For the effective study material collection
and utilization of this web utility we request you to
release appeals to the students and teachers of X th
and XII th who are having study material with them,
for sending soft copy or scanned copy to us by
E-mail at tsunami@pcra.org.
I am in touch with govt authorities in port blair who
are arranging computer download facility there so that
children can quickly get study material.
from our website.

Hope to get an early action from your side.
pl forward this email to many.

For any clarification / queries please write to me at
edpcra@pcra.org.

Thanking you ,

Leena
Mehendale

JS and ED , PCRA

Monday, February 2, 2009

A nomination entry for BEST ADMINISTRATIVE PRACTICES

A narrative of the project
Edutainment project on Energy Efficiency and Environment
2002-2005
Summary :-

Energy conservation is one of the prime aspects of Energy Security. Towards this objective, innovative use of audio-visual media, namely Radio and TV serials, providing edutainment to youth was the high-point of PCRA’s conservation project during 2002-2005. Outreaching youth for attitude building and familiarizing them with total energy solutions were the KPA. Capturing highly scientific and technical aspects in entertaining manner was the challenge. The campaign received enormous response, nearly 3000 messages per week. In 3 years, over 2000 schools and 25 Govt. Deptt. participated.

The Radio Serial named BBKB (August 2002 to August 2006 174 episodes) ran on 67 AIR stations in 6 languages. TV serial KKMBD (May 2003 to August 2006, 143 episodes ) also had few episodes in Tamil and Asamiya. A supportive TV serial Sanrakshan Yog had work efficiency enunciated in Bhagvadgeeta as its anchor-theme. All this has generated a clip bank with nearly 1500 audio-video clips on conservation aspects which is a rich asset. The project has sensitized and activated millions of youth into energy conservation and environment protection.

Sustainability – The programs continued well beyond the tenure of the nominee, upto August 2006. It has paved way to launch a 2nd media project from current year with triple the budget (from 12 crores to 40 crores).

(a) Background (What led to the Initiative / Project) :-

PCRA (Petrolium Conservation Research Association) under the Ministry of Petroleum is established since 1976 and carries out programs of energy audit, research and mass awareness. It is known for organising Oil Conservation Fortnight in January every year. It employees engineers from oil sector on deputation. Average staff distribution is 30 officers at head office, 5 each at four regional offices and one each at 30 field offices in major cities. Total budget for 2001-2002 was 2116 lakhs.

On joining as head of PCRA (Petroleum Conservation Research Association) in July 2002, Smt. Leena Mehendale worked to revamp it. She focussed on Innovation, System change, Training and Team building. A cyclic relationship was established in which Mass awareness, Energy Audits, Research and T/T (Training and Team-building) have each provided, input and feed-back to the other three.
This nomination is for the innovative media campaign.

Energy conservation has come to be regarded as the latest and more effective aspect of energy management and security. It goes to the credit of Smt Mehendale to realize that an effective media campaign backed up by actual tips, technological information and statistical data can be very effective way to make people conscious of their role and contribution. Such technological material was already available with PCRA from its core programs of energy audits, research, driver and depot training and the newly initiated program of urban energy management.

(b) Objectives/ Aims :- Plan a 3 year project,
(i) To convert people’s awareness on energy conservation into conscious contribution towards energy efficiency.
(ii) To inculcate this as an attitude.
(iii) To equip them with technical information and skills needed for practicing.
(c) Innovation:-
It was the first effort of this nature and scale.
• Our country has 50 % youth population, hence to involve and include school and college children in media campaign and to make them the torchbearers for energy efficiency.
• Science and Technology are presented as entertainment on TV and Radio. Arousing curiosity and creating knowledge-hunger was the key.
• Energy Conservation is projected as an ATTITUDE.
• It took inputs from CORE activities of PCRA namely, Energy Audits, Research, Urban energy management programmes.
(c) Strategies adopted
• With Energy Efficiency and Environment as theme,
i) Telecast a weekly TV Serial
ii) A weekly AIR Serial and
iii) Other supporting activities.
• Weave in Vocational skill building as it leads to better maintenance practices that lead to energy efficiency.
• Involve the youth by arousing curiosity, and showing what they can do.
• Use CORE activities of PCRA as inputs.
• Highlight PCRA’s thrust on Urban Energy Management
• Underline the philosophy
• Brainstorm within PCRA., Ministry officials, DAVP, DD, AIR, Media persons to finalize details of implementation
• Enlist support from other Ministries. Oil PSUs, Power PSUs
• Measure outcome.
Period of the Project Initiative / Implementation: -
3 years Aug 2002 to Aug 2005.
(f) Role and involvement of the nominee in the Initiative:- The nominee was the head of PCRA. Entire project was under her leadership. She initiated all the strategies and guided the implementation. She had a complete role in this successful project.
(a) Positive Outcomes and sustainability : -
a. The serials received excellent response -- nearly 3000 weekly messages -- E-mail, letters and SMS -- from students, teachers, housewives, industrialists, resident societies and NGOs explaining their own small efforts in energy conservation.
b. The program of such educative nature is perhaps the only program that ran successfully for more than 3 years on a national channel. These programs are meant to give results in the long run.
c. Many viewers took inspiration and started efforts. Annexure II is print out of one such example.
d. Nearly 5000 schools were approached, 2500 prepared and 300 participated. Their teachers, students and parents were all involved in preparing skits and rehearsing and the message of conservation will remain a life-long effect.
e. TRP rating for TV program reached upto 9 in specific Hindi belts, while the average TRP was 4.5
f. The Project sustained itself up to August 2006 even after the transfer to the nominee in October, 2005.
g. This initiative and its success has led PCRA to undertake another Rs.30 crore project for mass awareness for energy conservation.
Philosophy of the programs
• Energy Conservation must be addressed in its totality as it encompasses optimization of material, water, human resources. Improving overall efficiency is conservation.
• Attitudinal change is a long process but it starts with a click when we can make people think.
• Youth will respond positively if they are told that they can change the world for better.
• Skill building leads to better maintenance and eventually to better conservation.
• By creating familiarity with energy & environment sector, we can make children our ambassador for conservation.
• Continuous exposure to various aspects of conservation is needed for long term effectiveness. Hence a weekly series.
The challenge was to produce a serial with scintific topics in entertaining manner. The answer was to select themes to arouse curiosity.
From the vast range of energy audits done by PCRA officers, generic stories were selected. Development of Oil sector, Power sector, alternative energy sector provided another range. Innovative programs implemented by PCRA for urban energy management were also captured.
5 minute clips were shot which explained such themes as
• Steam traps
• Belts
• Driver’s training. -- how to get best KMPL
• Ethanol blending
• Efficiency in pumps
• Energy efficiency in Glass industry,
• Coal bed methane
• Themes of vocational skills
• Handling coal ash
• Community cooking
• Grease traps
Following PCRA activities were also captured.
• solid waste management – segregation of wet kitchen waste and bio-degrading within the residential colony and saving sizeable transportation fuel.
• Community washing. Loaning a launderette to handicapped girls for operating in urban ladies hotels which would conserve water and in turn energy.
• Providing reverse time counters at the traffic junctions thus promoting drivers to stop car engine at red light.
• PCRA Research findings of how the traffic congestion at Delhi Railway Station leads to excessive fuel consumption
• Fuel wastage by defective speed breakers and their correction.
• Promotion of CFL lamps.

Programme Structuere
(I) Radio Programme - " Boond Boond ki Baat" :
Campaign started with a weekly Radio Serial named " Boond Boond ki Baat" which ran in prime hours of Monday morning 9.00 a.m. to 10.00 a.m. It entwined Half hour tips and messages, do's and donts for fuel conservation in vehicles and drew tremendous response from janta commuting to office. Programe revolves around four characters who talk about the various conservation and environment related issues in a drama form in simple and entertaining manner. The first 16 episodes were compiled into a book which also received a favorable response from the readers as the book presents highly technicale matters in simple language and entertaining format for school children. Many schools enacted them for their environment day celebrations. The lead role PETRO UNCLE became a popular house- hold name.
(II) TV program – “Khel Khel Mein Badlo Duniya”
The title itself reflects that the program was meant to bring about attitudinal change and to sensitize each household towards efficient energy utilization through education and entertainment combined. It was in a quiz form wherein 2 school groups of 4 participants each competed. These schools were chosen from all over the country. Over 3 years, nerarly 5000 schools were invited. It was packaged in 5 different segments.
“Kuchh Kar Dikhana Hei” had performances by two participating teams, in the form of skit, mimicry, dance-drama etc. on the topics of energy conservation, petroleum products, electricity, water, wild life, environment protection, ecology, social issues of national concern etc.
Second segment “Duniya Badalne Ki Baat” was meant to motivate and inspire present generation by the works of real time stories of individuals or organizations and to emphasize that they can change the world. It also had vocation-based clips, giving hands-on demo. It was targeted at self trained workers, to upgrade their skills.
“Aakdein Bolte Hein” dealt with statistical facts & figures on natural resources & social issues, depicted in the form of graph / chart etc. It involved the viewers to grasp interesting statistics relating to energy conservation.
“Ek Chhoti Si Baat” was a conservation message delivered by a celebrity or newsreading on latest developments of hydrocarbon sector.
Finally, “Aaj Ka Sawal” was sponsored by different ministries. It put questions to the viewers on the schemes of national importance of those departments and 13 randomly selected winners were given cash awards.
Convergence with ministries, oil and power PSUs:-- PCRA convincingly displayed the importance and success of its approach and a number of Ministries / Departments of Govt. of India and Oil and Power sector PSUs have extended their association with it through sponsorship.
Following support programs brought value addition
a. Scheme of “PCRA page” in 30 children magazines.
Another T.V. serial named “Sanrakshan Yog” focussing on work efficiency for conservation, based on Bhagwatgeeta message of "योगः कर्मसु कौशलम्"
b. Conservation rallies for women driving 2 wheelers in major cities.
c. PCRA monthly Hindi journal संरक्षण चेतना
d. Farmers -- hildren interaction on awareness regarding efficiency of pumps & tractors.

All these efforts paid rich dividends.The impact assessment was done through,

a) AIR Report
b) TRP from DD
c) Independent Survey d) Internal

a) AIR estimated the listeners at 336 lakhs of which 20% valued it as very good and 36% found very useful.

b) TRP reporting for TV Program soared upto 9 in Hindi belt. On average it was between 4 and 5.

c) Independent Survey by ORG-MARG reported it to be useful.

PCRA’s internal assessment was that response was overwhelming. PCRA received 105,000 mails for KKMBD and 50,000 for BBKB

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