ATTEMPTED on August 6, 2008
This note is to bring out the need and importance of
carrying out the EC of PCRA through TV Serials on Channels.
Out of athe total budget of 25 crores, allocation for
Education Campaign is 12 cr.
Energy Audit (incl. expn on 4 CRC offices) is 8 Cr.
Research is 3 cr.
Networking and office 2 Cr.
The Concept of Education Campaign was introduced in PCRA since
1992 when an yearly OGC week was introduced.Gradually more methodologies
were added to it. Video was used as a tool first in 1995 with
some good video films on Fuel saving methods in Industries.
Growth of Video medium in PCRA :--
1st some Videos on fuel saving in Industries -- time 15 to 30 min
2nd some Videos on fuel saving in agriculture and domestic sectors -- time 15 to 30 min
3rd Video jingles to use as advertisement on Channels
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